Google hit the nail on the head with the categories I am interested in and got my age range correct, however, it seems to think that I am a male.
Why does it think I’m a male? Because I’m interested in business and computers, apparently. On the page Google states: “We infer your age and gender based on the websites you’ve visited.” Here is a snapshot of what my interests are, taken directly from the ad preferences page:
Please don’t get me wrong: this is no way a complaint against Google. Let me reiterate that: this is NOT a complaint against Google. Google simply uses an algorithm that crunches statistics and makes these demographic assumptions based on the massive amounts of data it has. There is no reason for Google to be sexist in any way. Its motivation is to make sure the most relevant ads are shown so that it makes the most money.
The problem is that, apparently even in 2012, it’s still mostly men that are spending their online time focused on venture capital, small business, and computers & electronics and that is deeply saddening.
Ladies, please get out there into the business world! If we want to even the playing field, we need to be a presence that can’t be ignored. We need to be knowledgeable, capable, and dedicated. We need to find business interesting. It needs to be something that we would read about, learn about, and talk about even if we didn’t have to.
Amazing female entrepreneurs that are already out there, please continue to be an inspiration to aspiring female entrepreneurs. Please serve as mentors and advisers to other women hoping to be business owners.
Aspiring female entrepreneurs, please go for it! Utilize the resources that are available to you and jump into the business world.
Google shouldn’t be able to guess if I’m a man or a woman based on the fact that I frequent business sites, and hopefully soon it won’t be able too.