Matching Your Social Media Strategy to Your Target Market

At this point, everyone knows that a social media strategy, if executed correctly, can be a great (and low cost) marketing option for small businesses. However, as with any marketing strategy it’s important to make sure that the message and the medium match the target customer.

To help you figure out where to spend your social media time and money based on who your target customer is, check out this great infographic from KISSmetrics breaking down where your target customers spend most of their time. It’s a little old, but still relevant and helpful:


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