Matching Your Social Media Strategy to Your Target Market

At this point, everyone knows that a social media strategy, if executed correctly, can be a great (and low cost) marketing option for small businesses. However, as with any marketing strategy it’s important to make sure that the message and the medium match the target customer.

To help you figure out where to spend your social media time and money based on who your target customer is, check out this great infographic from KISSmetrics breaking down where your target customers spend most of their time. It’s a little old, but still relevant and helpful:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s